Chronicles Revisited Podcast 13 — Greed Is the Key Word

In 1980, Mattel Electronics released the Horse Race Analyzer, a calculator-type device that promised to help you pick winning horses at the track. Developed by a former cosmetics marketing executive and a college mathematics professor, a Mattel executive claimed you would get a better return using the Analyzer to place winning bets than from purchasing U.S. government Treasury Bills. But at an initial retail price of $100, the device failed to match the success of Mattel’s earlier handheld games. Yet the Horse Race Analyzer continued to be sold for more than a decade after Mattel Electronics itself collapsed and even made a brief appearance on a March 1987 Computer Chronicles episode.

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